Introducing Children to Wild Meat

Eat Wild inspires the next generation, opening the door to the countryside and all it has to offer at the Glendale Children’s Countryside Day.


Eat Wild, the development board for British wild meat, introduces 1,700 5–11-year-olds from 40 different schools to wild game in Northumberland at Glendale Children’s Countryside Day. 

On Thursday 6th June 2024, Eat Wild took to Northumberland to offer children the opportunity to learn about British game and the benefits surrounding its consumption. The team served 1,200 portions of venison meatballs, 1,600 portions of pheasant sausage, and 8kg of venison & pheasant Bolognese to the children, many of whom had never tried wild meat before. The introduction even went as far as some of the teachers, who hadn’t heard of or tried wild game meat before. Children got the opportunity to touch a deer carcass, see the meat being butchered and then turned into sausages before tasting it with the Eat Wild team.

Established in 2004, this year celebrated the 18th anniversary of the Glendale Children’s Countryside Day, one of the foremost rural educational events in the UK. The one-day interactive educational event aims to give children of all abilities aged between 5 and 11 years from Northumberland and Tyne and Wear a first-hand experience of rural life. 

Exhibitors explained where food comes from and how it is produced, with an emphasis on giving a wider understanding of the countryside, the environment and the people who work in the rural economy. Agriculture and rural industries are the essence of the Glendale community and of wider Northumberland.

Louisa Clutterbuck, CEO of Eat Wild who attended the event said

“From our presence at Glendale’s Children’s Countryside Day, we can clearly see that young people are inspired and excited by our modern, food-centred campaign. It was amazing to do our bit to help educate these children about where their food comes from, to open the door to the countryside and all it has to offer and inspire the next generation. A huge thank you to everyone involved in what was such a fantastic day.”

Eat Wild is the development board for British game, aiming to showcase wild game as it’s never been seen before whilst promoting assured meat; reared, and released to top welfare standards in the British countryside. Eat Wild champions the high welfare, nutritional benefits, and the sustainability of wild meat. Importantly, it offers people an easy education into the world of wild game.